GREETINGS!!!  I welcome you, one and all!  This is my first blushing blog post and I’m excited to be here.  Spring is around the corner and I can’t wait!  There’s also a lot of people who can’t wait to find success online.  If you’re one of those people then your in the right domain.  Currently it’s very important to remember that marketing online is an extremely broad category and it contains a wide variety of business models, systems and niches.  I’ll be focusing on three general sub-categories and their interrelated themes over the next few months.  My articles will be centered around these themes as much as possible.

1. Mindset in Modern Marketing  (inside view)

2. Navigating the Marketplace  (macro view)

3. Mastering the Machine ( HAL-9000’s view)

When writing content for this blog, I’ll often put emphasis on the specific orientation and mindset of effective entrepreneurs.  Thoughtful orientation and reorientation is needed throughout the cycles of your business.  When distractions build up your orientation keeps you on track.  A business will succeed or fail based on the consistency of orientation of everyone in that business.  That’s also why it’s becoming standard procedure for entrepreneurs to do extensive research into their specific market before starting any serious development, product launch or ad campaign.  Good research will either save time and money or make time and money.  It’s a very important topic for marketers these days.  I’ll soon be posting as much content as I can about the business of doing effective research.
We can’t talk about the “R” without mentioning it’s abbreviated mate, the “D”.  Product development is also an exciting aspect of online marketing and I’ll be posting on that subject very soon.  For now I’ll say this much.  If research is the bun and development is the hotdog then product development is the meat that your buns of research are supporting.  Frankly, no bun intended… couldn’t help it.

Thank you for spending a few moments with me and I’m looking forward to your comments, your association, and most of all,  to your success online and off the hook.